Promotion
The scheme for the promotional campaign for The Burger Lab is based on agenda of the promotion activities up to the launch of business, also ongoing advertising after our company has introduced and further promotion insight when the opportunity of business growth. All the promoting activities include social media, sales promotion, advertising, public relations, direct marketing and so on.
The program of Marketing
Firstly, we will want to expand different ways of marketing to attract our customers. The one way of marketing we chose is called “word of mouth “and also in-store marketing. This way of marketing helps to save time and it is also one of the cheapest and yet effective way. In addition, everyone will not need to get caught in busy traffic.
Next, the second tactic that we use is called local store marketing. All of these is going to be low in budget and will bring support of community and also awareness of facility. Lastly, we use utilizing local media. This way of marketing might be costly but it will be used easily as supplement where needed.
In-Store Marketing:
· In-store brochures with concept
· Wall posters.
· Concept of Design
· Party catering.
· Merchandising items.
Local Store Marketing:
· Brochures.
· Free occasional T-shirts at during store event
Local Media:
· Direct mail piece ( Brochure sent to households)
· Web page – contain company history and news.
· Local magazines
· Newspaper campaign ( Placing large advertisement to get known)
Advertising on a Budget
First of all, we use traditional methods of promoting such as TV, radio, newspaper and also magazines ads to get awareness of customers. This will eventually gain some recognition through around the world. This type of advertising will be costly at first but indeed it works on forming reputation. The other ways that we used to advertise on budget is to promote our
Advertising all Year Long
The tactics that our restaurant used to advertise and promote will change according to the seasons for example like Valentine’s Day and Mother’s Day. During that period of time, we will be having different kind of events held in our restaurant with giving out small gifts such as key chain or T-shirt. Also, we come up with an idea which is to organize an eating competition every year. Names of every year’s winners will be written down at the wall of fame.
Brochure:
It is very difficult to explain to some of the customers specifically what our restaurants can bring to their business. A well designed and attractive brochure will be the most effective tools of advertising your business. Other than that, you will also have the chance to get good reputation and impression.
The program of Marketing
Firstly, we will want to expand different ways of marketing to attract our customers. The one way of marketing we chose is called “word of mouth “and also in-store marketing. This way of marketing helps to save time and it is also one of the cheapest and yet effective way. In addition, everyone will not need to get caught in busy traffic.
Next, the second tactic that we use is called local store marketing. All of these is going to be low in budget and will bring support of community and also awareness of facility. Lastly, we use utilizing local media. This way of marketing might be costly but it will be used easily as supplement where needed.
In-Store Marketing:
· In-store brochures with concept
· Wall posters.
· Concept of Design
· Party catering.
· Merchandising items.
Local Store Marketing:
· Brochures.
· Free occasional T-shirts at during store event
Local Media:
· Direct mail piece ( Brochure sent to households)
· Web page – contain company history and news.
· Local magazines
· Newspaper campaign ( Placing large advertisement to get known)
Advertising on a Budget
First of all, we use traditional methods of promoting such as TV, radio, newspaper and also magazines ads to get awareness of customers. This will eventually gain some recognition through around the world. This type of advertising will be costly at first but indeed it works on forming reputation. The other ways that we used to advertise on budget is to promote our
Advertising all Year Long
The tactics that our restaurant used to advertise and promote will change according to the seasons for example like Valentine’s Day and Mother’s Day. During that period of time, we will be having different kind of events held in our restaurant with giving out small gifts such as key chain or T-shirt. Also, we come up with an idea which is to organize an eating competition every year. Names of every year’s winners will be written down at the wall of fame.
Brochure:
It is very difficult to explain to some of the customers specifically what our restaurants can bring to their business. A well designed and attractive brochure will be the most effective tools of advertising your business. Other than that, you will also have the chance to get good reputation and impression.
Our Menu
This is the most powerful weapon yet ignored by many business people out there. Menu is able to improve people’s appetite through the pictures. The menu basically tells you what is exactly in it and also the price of every different dish. It’s a good way of promoting through pictures with the customers.
This is the most powerful weapon yet ignored by many business people out there. Menu is able to improve people’s appetite through the pictures. The menu basically tells you what is exactly in it and also the price of every different dish. It’s a good way of promoting through pictures with the customers.
Our Logo
Basically, a logo is a common thing that’s every brand and also business need. It is important for every kind of business no matter big or small. The first main function of a brochure is to provide and create a recognizable reference for the future encounters.
Basically, a logo is a common thing that’s every brand and also business need. It is important for every kind of business no matter big or small. The first main function of a brochure is to provide and create a recognizable reference for the future encounters.