Business Overview
The Burger Lab is a locally owned fast food outlet that will be positioned as an
international franchise through our creative approach to the company’s image and detail presentation. We will provide our customers with a combination of outstanding food at a reasonable price, pleasurable
packaging and ambience, and excellent service by our staff. Our mission is to compete through the
dissimilarity of our product and experiencing in a crowded fast food market. Other than that, we
want our restaurant to be one of our customer’s favourite places to eat and chill with their friends.
Our goal is to provide immaculate service by demonstrating efficiency, knowledge, integrity, and
professionalism in our own way.
Our menu consists of no other food except variety types of burgers and drinks. We offer our
customers with different choices of burgers such as fish, chicken, beef, and charcoal burger. Here at
The Burger Lab, customers get to create their own burgers depending on their preferences. The
recipe that we used is homemade as we want our burger to taste differently than the burgers from
other restaurants.
We chose Northbridge as our location as it is one of the centre of attraction in Perth City.
In addition, it is a spot that is easily accessible because it’s near to the public transport station and just
1km walk from central Perth. Northbridge is known as the popular spot for tourists and locals because
it is a vibrant and exciting area with bars, restaurants, cafes, nightlife, shops, festivals and cultural events.
We believe that by operating a business in Northbridge will make it easier for The Burger Lab to be
recognisable by the locals and tourists which can help us in gaining extra profit.
We make sure that the price of our food is reasonable and affordable by teenagers
and school students as they are our main target market. Affordability is another issue to draw customers,
making sure our prices are competitive is important, however the income and expense of customers
is the most important factor allowing people to eat out and more regularly. In order to success we
want our restaurant to be unique, innovative and have an interesting menu that will make us different
from the other competitors. Therefore, the products that we sell are of the highest quality as well as
keeping the customers contented with all of our product categories from food to store merchandising.
We want to provide 100% satisfaction to our customers and sustaining the level of outstanding services
among other rivalry.
international franchise through our creative approach to the company’s image and detail presentation. We will provide our customers with a combination of outstanding food at a reasonable price, pleasurable
packaging and ambience, and excellent service by our staff. Our mission is to compete through the
dissimilarity of our product and experiencing in a crowded fast food market. Other than that, we
want our restaurant to be one of our customer’s favourite places to eat and chill with their friends.
Our goal is to provide immaculate service by demonstrating efficiency, knowledge, integrity, and
professionalism in our own way.
Our menu consists of no other food except variety types of burgers and drinks. We offer our
customers with different choices of burgers such as fish, chicken, beef, and charcoal burger. Here at
The Burger Lab, customers get to create their own burgers depending on their preferences. The
recipe that we used is homemade as we want our burger to taste differently than the burgers from
other restaurants.
We chose Northbridge as our location as it is one of the centre of attraction in Perth City.
In addition, it is a spot that is easily accessible because it’s near to the public transport station and just
1km walk from central Perth. Northbridge is known as the popular spot for tourists and locals because
it is a vibrant and exciting area with bars, restaurants, cafes, nightlife, shops, festivals and cultural events.
We believe that by operating a business in Northbridge will make it easier for The Burger Lab to be
recognisable by the locals and tourists which can help us in gaining extra profit.
We make sure that the price of our food is reasonable and affordable by teenagers
and school students as they are our main target market. Affordability is another issue to draw customers,
making sure our prices are competitive is important, however the income and expense of customers
is the most important factor allowing people to eat out and more regularly. In order to success we
want our restaurant to be unique, innovative and have an interesting menu that will make us different
from the other competitors. Therefore, the products that we sell are of the highest quality as well as
keeping the customers contented with all of our product categories from food to store merchandising.
We want to provide 100% satisfaction to our customers and sustaining the level of outstanding services
among other rivalry.
Our Mind
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